Print Copy
Client: SPEC - 4-Hour Workweek, magazine ad
Challenge: Drive sales online and in-store for the newest edition of Tim Ferriss' book, The 4-Hour Workweek. Appeal to audiences who have already bought a previous edition of the book as well as those who have not bought the book before.
Approach: Because the author is relatively well known within their circle, we added a photo of them in line with the copy text. The tone of the magazine ad is meant to be promotional, inspiring, and informative to match the tone of the book. Including concrete data for people to latch onto should also appeal to the target audience of well-educated adults interested in travel, entrepreneurship, and a non-traditional working lifestyle.
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Magazine Ads
Client: SPEC - CoverGirl, magazine ad
Challenge: Appeal to the targeted audience of confident make-up lovers who like using make-up to enhance their natural beauty. The magazine ad must include a design element of an image of the lipsticks so that when the audience goes to their local drugstore, they can recognize the product. There was also a strong recommendation to include an image of a model wearing the lipstick.
Approach: The CoverGirl brand is fun, stylish, and has a focus on natural beauty. Leaning into this, I decided to match keywords to promote this with images of models with varying skin tones as well as an array of product colors. I wanted to convey the natural, healthy benefits of the product through functional uses and technical aspects.
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